I know it sounds corny, but with Ciao Bella: tasting is believing. You have to try our product before you realize how refreshing and deliciously intense our flavors are. I just came back from a food event at the World Financial Center, and keeping with the Ciao Bella philosophy, I made sure to let people taste our product before making a purchase. Our philosophy never fails. Seeing peoples’ eyes light up when they bite into Ciao Bella’s all natural gelatos or our true to the fruit sorbets is one of the perks of my job. The usual response after a tasting of Ciao Bella: “Oh yeah, I’ve got to have more of that!”
For those of you not familiar with New York City, the World Financial Center is located in downtown, and is home to a classy indoor mall as well as thousands of square feet of office space. Located on the waterfront, the WFC attracts businessmen and businesswomen, as well as shopping tourists. Ciao Bella actually has a gelato bar at 2 World Financial Center if you ever make it down there – and I suggest you do – not only just for Ciao Bella, but for the amazing waterfront views that make you forget you’re in the Big Apple.
Our event was held in the Winter Garden, a large marble indoor lobby with floor to ceiling windows facing out onto the Hudson River. There were other vendors such as Starbucks and Au Bon Pain, but Ciao Bella stole the show, of course. We sampled our Key Lime Graham gelato, Lebanese Yogurt, Alphonso Mango sorbet, and our Prickly Pear sorbet (new for 2010). Of course, it was crazy keeping up with the demand, but once I got a second to walk around and catch my breath, I noticed that nearly everybody had a Ciao Bella gelato cup! We basically served everyone at the event, it seems, and it was shoulder to shoulder packed at some points. Thanks to our great team who kept up with all the customers with smiles on our faces.
While it’s not something we do everyday, the events we attend are always fun and energetic. We love meeting our fans! Check out our calendar on ciaobellagelato.com to see where we are heading next!