When I joined Ciao Bella I was not an avid consumer. My past work experience was selling services. I knew the Ciao Bella brand from living in New York City, but I did not know much else about it. I often refer to that year – 2003 – as the year of the Malted Milk Ball for me. I literally showed up everywhere with it in tow – parties, holidays, my freezer was stocked with large gallon containers (I took the employee discount very seriously). Irresistible morsels of malted milk ball emerged from a pool of rich malted cream, the addictive crunch always made me crave more. I quickly learned that while Ciao Bella was not a service, it was an experience. It became clear, capture the experience and you capture the consumer. I was totally captured. In fact, I fell in love with Ciao Bella that summer.
Fast forward 6 1/2 years to the summer of 2009. Hands down, my favorite flavor is now Blackberry Cabernet. The succulent taste of northwest blackberries with the subtle finish of cabernet is a total indulgence for me. I savor every spoonful and glow in the thought that its incredible taste is also fat-free!
2009 is an exciting time at Ciao Bella. This summer we kicked of our bi-coastal Discover.Savor.Share. Sampling tour aimed at handing out one million free samples. Our single serve cups with a spoon tucked under the lid are sure to be a hit. We have two beautiful Pink & Orange gelato trucks with the tagline – Fall in Love with Ciao Bella. When you taste Ciao Bella, I am sure you will fall in love. I know I did. Be sure to follow us every step of the way on www.twitter.com/ciaobellagelato and http://www.facebook.com/pages/Ciao-Bella/55588535702?ref=ts
Until later. Ciao Bella!