At our event at the Vons in Glendale, CA this evening, the West Coast Bella Girls began to notice a pattern.
People would stop by the truck on their way in to the store for a coupon. But rather than do their shopping, sample in hand, they’d come back for their treat on their way back to their cars with their groceries. As they’d thank us, walking away, there would usually be a comment along the lines of “we’re excited to eat this on our drive home”.
Headed home, with treats for company on the ride!
But then, in fact, the driving wouldn’t really happen, at least not right away.
Too good to drive!
These were the only two families that I snapped shots of. But they weren’t the only ones that participated in this pattern! I take it as a sign of a good sample: these treats are too good to be distracted by something like getting home to get your groceries in the fridge! Hope to make you pause in your tracks soon!
How soon will you update your blog? I’m interested in reading some more information on this issue.
For more information on Ciao Bella’s sampling tour head over to ciaobellagelato.com.